WebJul 7, 2014 · Dan and Dave were already sponsored by Reebok, and each had a claim to being the best. O'Brien, at 25, was the reigning world champion; the 29-year-old Johnson … WebHeck, it was one of the biggest advertising campaigns in the history of sports. Over an innovative eight-month, $30 million ad campaign, Reebok groomed unknown decathletes Dan (O’Brien) and Dave (Johnson) into American sports heroes who would medal in the Summer Olympics in Barcelona and, most importantly, push Reebok back ahead of Nike …
Dan, Dave, Reebok and the biggest debacle in Olympic advertising ...
O'Brien won the Olympic gold medal for decathlon at the 1996 Summer Olympics in Atlanta, and also won gold medals at the 1991, 1993, and 1995 World Championships in Athletics. Shortly after his gold medal performance at the 1996 Olympics, O'Brien was honored with "Dan O'Brien Day" by the state of Idaho and a parade by the city of Moscow in mid-August. O'Brien was inducted into the Oregon Sports Hall of Fame in 2005, along with Dave Johnson. H… WebJun 27, 1992 · NEW ORLEANS — Forget all that Dan and Dave stuff. The only question left in the decathlon at the U.S. Olympic Track and Field Trials is whether Dan O`Brien will … photo editing add speech bubbles
DAN & DAVE - Sports Illustrated Vault SI.com
WebJun 25, 2024 · Dan O’Brien and Dave Johnson were American decathletes on a crash-course to compete against each other for Olympic gold at the 1992 Barcelona Olympics. Reebok pumped $30 million into the “Dan & Dave” … WebJun 24, 1996 · track and field's catchiest ad campaign: Dan and Dave--To Be Settled in Barcelona. But in the end, despite the $25 million that Reebok spent on the campaign, neither Dan O'Brien nor Dave Johnson won the … WebDan O'Brien no heights in pole vault at America's 1992 decathlon trials, keeping him from making the Olympic team and ruining the "Dan vs. Dave" narrative #N... photo editing 4k tv